City of Olivet, the city from above the water
Olivet is a town of 20,000 inhabitants, located near Orléans, France. We built our proposal of visual identity (that wasn’t selected by the client) on the geographical situation and the proximity to the Loiret river, which draws the identity of the city.
Winding through the city, the Loiret shapes up the image of a city connected to nature, offering a neat and pleasant living environment. We also wanted to find a balance between contemporary graphic design and the elegance inherent to the city, its history and way of life.
The childish simplicity of this drawing invites to dream ; the asymmetry of the curves brings life and movement, while the typographic choice brings elegance.
We choose the typeface Optima, that combines elegance and readability. By softening the rigor of geometric letters, this sans serif character is part of the great tradition of humanistic typography. Complete, declined in many emphasis, it can cover the various needs of communication.
In affirming the mention “city”, this baseline draws a line under the notion of “village” used until then, to the benefit of equivalent notions evoking gentleness, calmness and serenity.
It is the contrast between the idea of “city” (tumult, noise, speed) and the notion of “above the water” (calm, softness, nature) that gives the baseline its charm and promises.
Designer / Agency : Graphéine
Project Type: Branding, Graphic Design, Typography
Client: Ville d’Olivet -Brand design
Location: Paris, France