A helical pile is an extendable deep foundation system with helical bearing plates welded to a central steel shaft.
Helica. is the first brand in Portugal providing this construction foundation system.
Communicate the products functionality and operational areas through an easy, understandable and appealing graphic/visual language system.
The modern and simple wordmark communicates commitment, balance and confidence.
I decided to generate various symbols from the silent letter “H”, as a way to communicate ground levels and operational areas/places, always keeping the resemblace of the letter “H”.
The graphical representation of the helical pile/pipe suggests rotational movement, high-tech and engineering.
The little dots/squares refers to the top view of a plant/area where Helica can operate.
No matter how large the area is, Helica has the solution.
Designer / Agency : Pedro Almeida
Project Type: Branding, UI/UX, Animation
Client: Helica. Visual Identity
Location: Lisbon, Portugal